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Fright Night: The Spread of American Popular Culture Helps Halloween Go Global

by Brian DeHart 10/30/2011 12:17:00 PM

Passport GMID, a database for researching consumer lifestyles and trends not just in the U.S. but also around the world, recently published this timely report. Having developed as a Celtic festival in Ireland and Scotland, Halloween is now regarded by many as a quintessentially American celebration, and the global pre-eminence of American popular culture is facilitating itsspread to such diverse markets as Japan, Colombia and even back to the U.K.

     Key trends include:

  • Homemade treats;
  • Giving confectionary a Halloween twist:
  • Locals join in with expat fun in Japan;
  • Both adults and children dress up in Colombia;
  • In China, many still prefer local ghosts to foreign ones;
  • Halloween-related sales boom in the U.K.

To access and read the entire report, enter Passport GMID and simply do a text search for "Fright Night". 

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