Passport GMID, a database for researching consumer lifestyles and trends not just in the U.S. but also around the world, recently published this timely report. Having developed as a Celtic festival in Ireland and Scotland, Halloween is now regarded by many as a quintessentially American celebration, and the global pre-eminence of American popular culture is facilitating itsspread to such diverse markets as Japan, Colombia and even back to the U.K.
Key trends include:
- Homemade treats;
- Giving confectionary a Halloween twist:
- Locals join in with expat fun in Japan;
- Both adults and children dress up in Colombia;
- In China, many still prefer local ghosts to foreign ones;
- Halloween-related sales boom in the U.K.
To access and read the entire report, enter Passport GMID and simply do a text search for "Fright Night".